Google can sometimes be unpredictable and difficult to figure out. This is especially true with all of the new software that is available for search engines, and for those who want to be able to beat the algorithms that are set up with search engines, it is important that you work to make sure that you are figuring out the right way to do things, and that you are getting the most out of the Google experience.It is also important to know that you are getting the right information. You want to make sure that yo u are doing it the right way so that you draw more traffic, instead of ruining the traffic that you have and destroying your performance.
Google's original intention was to draw people to sites that were relevant to what they were looking for. They wanted people to see the best sites, and they came up with algorithms that would later be commonly known as crawlers that are searching the web to be able to find everything that you want to know about each of the subjects that you put into that search bar. Crawlers were extremely capable and well skilled but People were more, they searched for flaws and finally came up with the art of exploitation suitable to mislead the crawlers.People learned quickly that they could scam the crawlers.
If they wanted those who were looking for a keyword to find them, they would just stuff their sites with a keyword.If you had a website that you wanted people who were searching for “Best Hosting Partners for Wordpress” you would just need to put “Best Hosting Partners, Hosting Partners for Wordpress ” like that a ton of times into your site. Then, when people typed those in, you would be the first one to come up. This was a problem, though, because Google wanted people to get the most relevant results and sometimes that would lead them to scamming sites.
This practice of keyword stuffing was quickly taken care of, and Google changed its allowances to only including sites that were between 1% - 3% of the keyword that people wanted on there. As more people figured out how to “beat” the algorithms, Google responded by having different requirements for the sites to be able to make it onto the search engine list.
Google is constantly making updates that are changing the way that people can get led to sites. After abolishing keyword stuffing, they then had to focus on back-link stuffing, where sites had thousands of the same link that all led back to the same page to make the page seem more relevant. With every move that black hat search engine optimization “experts” made, Google had a counter move that allowed them the chance to make sure that they were going to be able to beat it.
This isn’t to say, though, that those who practice white hat search engine optimization are able to make sure that they are getting the best experience possible from Google. People who make sure that they are doing things the right way should have no problem getting ranked. The point of it, though, is that they need to make sure that they are able to get the real idea of search engine optimization and the way that it works before they can begin to make sure that it is truly working for them.
Here are the things that you will need to be able to get what you want out of Google ranking:
What Happened in Past ?
If they wanted those who were looking for a keyword to find them, they would just stuff their sites with a keyword.If you had a website that you wanted people who were searching for “Best Hosting Partners for Wordpress” you would just need to put “Best Hosting Partners, Hosting Partners for Wordpress ” like that a ton of times into your site. Then, when people typed those in, you would be the first one to come up. This was a problem, though, because Google wanted people to get the most relevant results and sometimes that would lead them to scamming sites.
This practice of keyword stuffing was quickly taken care of, and Google changed its allowances to only including sites that were between 1% - 3% of the keyword that people wanted on there. As more people figured out how to “beat” the algorithms, Google responded by having different requirements for the sites to be able to make it onto the search engine list.
What is Happening Now ?
This isn’t to say, though, that those who practice white hat search engine optimization are able to make sure that they are getting the best experience possible from Google. People who make sure that they are doing things the right way should have no problem getting ranked. The point of it, though, is that they need to make sure that they are able to get the real idea of search engine optimization and the way that it works before they can begin to make sure that it is truly working for them.
Here are the things that you will need to be able to get what you want out of Google ranking:
- Authority – you should be an expert or at least look like an expert. You should have a lot of social media followers that are reflected on your site, and you should also have a lot of information that is included on the site that is similar to the social media. You should be sharing things from your site on social media and making sure that the two are as connected as possible.
- Relevance – not only do you need keywords, but you also need to make sure that they are put in your content in a way that makes sense
- Trust – you need to have a trustworthy site. Have back-links that go to legitimate other sites and content that is of high quality. The crawlers will notice.
As long as you have these things on your site, you will be able to make sure that you are getting the best experience possible on your site The easiest way to understand Google is that you need to have relevant keywords, but not too many. You need to have a lot of high-quality authority, and you need to be a site that is trustworthy and has been around for, at least, a year or so.
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